where dynamic courses & masterclasses with celeb choreographer LUAM unleash your potential!

Celebrating 10+ yrs

of Dance Excellence!

Programs

Rock The industry
Registration open Jan 2025

Enclave
Registration Closed

Classes

“Main Characters Only”
Jan 2025 Class Series
Tuesdays 6-7:30p

Master Workshops
Coming Jan 2025

Coaching

Private Coaching Available
Rates avail upon request, click HERE

rock u alumni

Lisa Sainvil - BEYONCE (Renaissance Tour)

Addie Heck, James Luc, Ryan John, & Shane Shakor - CHER

Ryan Miller, Stanley Muñoz, Jovanni Soto - SHAKIRA VMA Video Vanguard

Stanley Munoz & Dobbin Pinkney - LIL NAS X tour

Kiira Harper - VICTORIA MONET Choreographer & Creative Dir

what is RTI?

Established in 2014, Rock The industry is ultimate dance training, mentorship & artist development for dancers. Created by renowned choreographer and educator LUAM. this program delivers workshops and intensives tailored for dancers looking to build not just an outstanding professional career, but a balanced and fulfilling life.

what programs does RTI Offer?

Enclave - 4 Week Dance & Dance Culture Training Mentorship
Rock The Industry University a.k.a. ROCK U - 3 day intensive (in person)
Private Coaching - various One-on_one coaching packages
RTI Virtual Academy - Weekly Coaching & Mentorship (virtual)
Classes / Dance Workshops (in person)

what programs are in session right now?

Registration is currently closed for all programs.
Registration for Rock U will open
January 2025

what makes ROCK U unique?

The curriculum! Luam, with Ivy League degrees in Neuroscience, African American studies and Psychology, brings not only her years of experience collaborating with world class clients and training the top working dancers in the field, but also her academic expertise in business development and pursuing lifestyle balance.

what does the ROCK U curriculum include?

Rock The Industry University is known for comprehensive courses that reach all aspects of business and dance training. Some include:

Mastering Stage Excellence
Elevate: Your Artistic Growth Plan
Master Your Money: Unleash Your Financial Freedom
The Rock U ‘Star Marketing Strategy’
Navigating Touch Choices through Value Training
Cultivate Your Brand Presence and Social Media Impact
Powering up your Endurance & Wellness
Think Fast! Sharpening your Onstage Instincts
Craft Your Image Blueprint with Image 101
The Power of Professionalism & Building Your Team
and more…

your mentor

LUAM

Introducing Luam, the renowned choreographer celebrated for her work with top-tier artists like Travis Scott, Janelle Monae, Beyoncé, Alicia Keys, Robin Thicke, and Nike. With a YouTube following exceeding 40 million views and a devoted fan base, Luam has become a global sensation in dance and choreography. As the mastermind behind Rock The Industry, and her podcast Industry Talk, she continually pursues new avenues to elevate the conversations and education in the global dance industry.

Luam marked her directorial debut in 2020 with the acclaimed music video "Hitman" by Kelly Rowland. Her creative influence extends to TV and live stage productions, including her role as Senior Producer for Dancing with the Stars. She also collaborates with the award-winning design and production house Traskhouse as an in-house Creative Director, working for high-profile clients and tours such as Rosalia & Blink 182.

As VP of the Choreographer's Guild, a member of the Creative Council for 'Pencils of Promise,' and a TEDx speaker, Luam actively seeks fresh opportunities to be a catalyst for positive transformation.

In creating Rock The Industry in 2014, Luam's mission is to bring a wealth of industry knowledge, foster meaningful connections, and provide invaluable opportunities for both seasoned professionals and emerging artists.

FAQs

Rock the Industry Univ (Rock U) - 3-day intensive
RTI Virtual Academy - weekly mentoring & instruction
Dance Workshops - full on dance training
Rock The Industry Univ (3 day intensive) is designed for experienced dancers aspiring to turn their passion into a professional journey, especially if you've been feeling a bit stuck. It's time to unleash your full potential on and off the dance floor.
Rock the Industry has workshops and intensives that are open to all levels. such as Rock U Academy and Dance Workshops.
However Rock U (3 day intensive) is for advanced dancers or dancers ready to build a professional career.
Tuition for Rock U LA is $1699, however it is discounted to $1099. If payment is completed upon acceptance by 4/7, there is an additional $100 discount.
FRI - Evening Orientation 5-9p
SAT - 10-7p
SUN - 10-8:30
Rock The Industry University, the 3 day intensive takes place in NY.
No refunds, no exceptions.
Rock U Academy is $299/mo discounted to 249/month.