Commercial Dance’s untlimate Academy for professionals by celeb choreographer LUAM.
ROCK U 2025
next registration opens April 7, 2025
Alumni Jovanni Soto with Beyonce & Bue Ivy
NEXT SESSION:
May 24-26
New York, NY
Regsitration for 2025 session of Rock The Industry University open on April 7! Submit now to be selected for this elite group and opportunity.
Rock The industry
Registration open Apr 7, 2025
Enclave
Registration Closed
Private Coaching Available
Rates avail upon request, click HERE
Celebrating 10+ yrs
of Dance Excellence!
rock u alumni
Nataly Santiago - J LO
Arden Rey - DOECHI
Jovanni Soto - BEYONCE & BLUE IVY
Ryan Miller, Stanley Muñoz, Jovanni Soto - SHAKIRA VMA Video Vanguard
Addie Heck, James Luc, Ryan John, & Shane Shakor - CHER
Lisa Sainvil - BEYONCE (Renaissance Tour)
Sydney Mesher - RADIO CITY ROCKETTES
Jovanni Soto - ROSALíA
Erika Naranjo - DOJA CAT x PEPSI
Casey Sheehan - LADY GAGA
Stanley Munoz & Dobbin Pinkney - LIL NAS X tour
Gio Velez - BAD BUNNY Tour
Kiira Harper - VICTORIA MONET Choreographer & Creative Dir
Jovanni Soto - LIL NAS X
what is RTI?
Established in 2014, Rock The industry is the ultimate commercial dance training, mentorship & artist development for dancers. Created by renowned choreographer & educator LUAM. this program delivers workshops and intensives tailored for aspiring professional and professional dancers looking to build not just an outstanding career, but a balanced and fulfilling life.
what programs does RTI Offer?
Rock The Industry University a.k.a. ROCK U - Our flagship program. 3 day in-person intensive.
Enclave - 4 Week Dance & Dance Culture Training Mentorship
Private Coaching - various One-on_one coaching packages
RTI Virtual Academy - Weekly Coaching & Mentorship (virtual)
Dance Classes / Dance Workshops (in person)
what programs are in session right now?
Registration will open April 7 for Rock U, weekend session May 24-26.
what makes ROCK U unique?
The curriculum! Luam, with Ivy League degrees in Neuroscience, African American studies and Psychology, brings not only her years of experience collaborating with world class clients and training the top working dancers in the field, but also her academic expertise in business development and pursuing lifestyle balance.
what does the ROCK U curriculum include?
Rock The Industry University is known for comprehensive courses that reach all aspects of business and dance training. Some include:
Mastering Stage Excellence
Elevate: Your Artistic Growth Plan
Master Your Money: Unleash Your Financial Freedom
The Rock U ‘Star Marketing Strategy’
Navigating Touch Choices through Value Training
Cultivate Your Brand Presence and Social Media Impact
Powering up your Endurance & Wellness
Think Fast! Sharpening your Onstage Instincts
Craft Your Image Blueprint with Image 101
The Power of Professionalism & Building Your Team
and more…
your mentor
LUAM
Introducing Luam, the renowned choreographer celebrated for her work with top-tier artists like Travis Scott, Janelle Monae, Beyoncé, Alicia Keys, Robin Thicke, and Nike. With a YouTube following exceeding 40 million views and a devoted fan base, Luam has become a global sensation in dance and choreography. As the mastermind behind Rock The Industry, and her podcast Industry Talk, she continually pursues new avenues to elevate the conversations and education in the global dance industry.
Luam marked her directorial debut in 2020 with the acclaimed music video "Hitman" by Kelly Rowland. Her creative influence extends to TV and live stage productions, including her role as Senior Producer for Dancing with the Stars. She also collaborates with the award-winning design and production house Traskhouse as an in-house Creative Director, working for high-profile clients and tours such as Rosalia & Blink 182.
As VP of the Choreographer's Guild, a member of the Creative Council for 'Pencils of Promise,' and a TEDx speaker, Luam actively seeks fresh opportunities to be a catalyst for positive transformation.
In creating Rock The Industry in 2014, Luam's mission is to bring a wealth of industry knowledge, foster meaningful connections, and provide invaluable opportunities for both seasoned professionals and emerging artists.
FAQs
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Rock the Industry Univ (Rock U) - 3-day intensive
RTI Virtual Academy - weekly mentoring & instruction
Dance Workshops - full on dance training
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Rock The Industry Univ (3 day intensive) is designed for experienced dancers aspiring to turn their passion into a professional journey, especially if you've been feeling a bit stuck. It's time to unleash your full potential on and off the dance floor.
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Rock the Industry has workshops and intensives that are open to all levels. such as Rock U Academy and Dance Workshops.
However Rock U (3 day intensive) is for advanced dancers or dancers ready to build a professional career.
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2025 NY ROCK U Tuition is ON SALE:
$749
Tuition is normally $1599
Spots are limited, early applicants will have better opportunity for acceptance.
Submissions begin April 7. -
FRI - Evening Orientation 5-9p
SAT - 10-7p
SUN - 10-8:30
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Rock The Industry University, the 3 day intensive takes place in NY.
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No refunds, no exceptions.
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Rock U Academy is $299/mo
