The ELITE Commercial Dance Academy by celeb choreographer LUAM.

THE SYSTEM

TRAINING

RTI Classes
(main character series)

RTI Workshops
(the collab, etc)

RTI Intensives

ENTER

ACADEMY

LUAM RESIDENCY

The Enclave

APPLY NOW

*accepting applicants

SIGNATURE

ROCK THE INDUSTRY UNIVERSITY
(open soon for submission)

Courses

Mentorship

Talks

ENTER

DON’T KNOW WHERE TO START?

SIGN UP FOR CLASS

what is RTI?

Established in 2014, Rock The industry is the ultimate commercial dance training, mentorship & artist development for dancers. Created by choreographer & educator LUAM. this program delivers workshops and intensives tailored for aspiring professional and professional dancers looking to build not just an outstanding career, but a balanced and fulfilling life.

There are 3 divisions in RTI:

TRAINING - Consistent dance training

SIGNATURE - Curated experiences by Luam

ACADEMY - Flagship - RTI University, (Rock U) Industry seminars, private coaching.

what programs are AVAILABLE right now?

  • WEEKLY CLASSES - (training) Luam teaches her Main Character Energy series Tues nights at 6p. She also teaches Mondays 6p as often as she can too.

  • LUAM RESIDENCY - (signature) Luam’s 2 month dance and artistry development porogram. Open for application! Click HERE.

  • ROCK U - (academy) SZN 13 weekend session will open later this month. Next session dates in June.

what IS ROCK U?

Rock the Industry University (Fri-Sun flagship intensive). Alumni loving call it Rock U.

what makes RTI oFFERINGS UNIQUE?

LUAM! The curriculum. The structure. The choreography. Focused detail and nuance. With Ivy League degrees in Neuroscience, African American studies and Psychology, brings not only her years of experience collaborating with world class clients and training the top working dancers in the field, but also her academic expertise in business development and pursuing lifestyle balance. Luam’s elite group of colleagues on her team and as well as her network also join as guest artists, rounding out a rabust and iconic curriculum.

Freshman 13 HERE

Sophomore 7 is COMING

JUNE 2026

Beybowl Blue Ivy Jovanni Soto Rock The Industry

Alumni Jovanni Soto with Bey & Bue Ivy

meet your mentor

LUAM

Introducing Luam, the renowned choreographer celebrated for her work with top-tier artists like Travis Scott, Janelle Monae, Beyoncé, Alicia Keys, Robin Thicke, and Nike. With a YouTube following exceeding 40 million views and a devoted fan base, Luam has become a global sensation in dance and choreography. As the mastermind behind Rock The Industry, and her podcast Industry Talk, she continually pursues new avenues to elevate the conversations and education in the global dance industry.

Luam marked her directorial debut in 2020 with the acclaimed music video "Hitman" by Kelly Rowland. Her creative influence extends to TV and live stage productions, including her role as Senior Producer for Dancing with the Stars. She also collaborates with the award-winning design and production house Traskhouse as an in-house Creative Director, working for high-profile clients and tours such as Rosalia & Blink 182.

As VP of the Choreographer's Guild, a member of the Creative Council for 'Pencils of Promise,' and a TEDx speaker, Luam actively seeks fresh opportunities to be a catalyst for positive transformation.

In creating Rock The Industry in 2014, Luam's mission is to bring a wealth of industry knowledge, foster meaningful connections, and provide invaluable opportunities for both seasoned professionals and emerging artists.

rock u alumni

Nataly Santiago - J LO

Nataly Santiago - J LO

Arden Rey - DOECHI

Arden Rey - DOECHI

Jovanni Soto - BEYONCE & BLUE IVY

Jovanni Soto - BEYONCE & BLUE IVY

Ryan Miller, Stanley Muñoz, Jovanni Soto - SHAKIRA VMA Video Vanguard

Ryan Miller, Stanley Muñoz, Jovanni Soto - SHAKIRA VMA Video Vanguard

Addie Heck, James Luc, Ryan John, & Shane Shakor - CHER

Addie Heck, James Luc, Ryan John, & Shane Shakor - CHER

Lisa Sainvil - BEYONCE (Renaissance Tour)

Lisa Sainvil - BEYONCE (Renaissance Tour)

Sydney Mesher - RADIO CITY ROCKETTES

Sydney Mesher - RADIO CITY ROCKETTES

Jovanni Soto - ROSALíA

Jovanni Soto - ROSALíA

Erika Naranjo - DOJA CAT x PEPSI

Erika Naranjo - DOJA CAT x PEPSI

Casey Sheehan - LADY GAGA

Casey Sheehan - LADY GAGA

Stanley Munoz & Dobbin Pinkney - LIL NAS X tour

Stanley Munoz & Dobbin Pinkney - LIL NAS X tour

Gio Velez - BAD BUNNY Tour

Gio Velez - BAD BUNNY Tour

Kiira Harper - VICTORIA MONET Choreographer & Creative Dir

Kiira Harper - VICTORIA MONET Choreographer & Creative Dir

Jovanni Soto - LIL NAS X

Jovanni Soto - LIL NAS X

Taught by LUAM

All Class times Are EST (NY Time)
Level - INT/ADV

Web Version

 FAQs

  • Rock the Industry Univ (Rock U) - 3-day intensive

    RTI Virtual Academy - weekly mentoring & instruction

    Dance Workshops - full on dance training

  • June 27 – Submissions Open

    July 8 – Early Bird Submission deadline (Save $50)

    July 12 – Regular Submission deadline

    August 1 – Registration/Payment Deadline

    August 8 – Program Begins

    ** all accepted applicants must remit $100 deposit to secure their spot **

  • Rock the Industry has workshops and intensives that are open to all levels. such as Rock U Academy and Dance Workshops.

    However Rock U (3 day intensive) is for advanced dancers or dancers ready to build a professional career.

  • 2025 NY ROCK U Tuition is ON SALE:
    $749
    (Tuition is normally $1099)

    Early Birds to be accepted get $50 off ($699)
    Spots are limited, early applicants will have better opportunity for acceptance as well as a discount.
    Apply Now.

  • FRI - Evening Orientation 5-9p

    SAT - 10-7p

    SUN - 10-8:30

  • Rock The Industry University, the 3 day intensive takes place in NY.

  • No refunds, no exceptions.