CURRENT OFFERINGS:

SZN 12 announced!

Aug 8-10, 2025
submissions now open

Alumni Jovanni Soto - ROSALIA

Alumni Jovanni Soto - ROSALIA

Rock U (nickname for Rock The Industry University) is an immersive weekend workshop that cultivates your MIND, BODY, & SPIRIT, molding you into a dynamic artist, savvy entrepreneur, and empowered human.

Dive into high-energy dance training and interactive seminars meticulously designed to uplift, inform, and inspire.

At Rock U, we go beyond dance steps, exploring professional performance scenarios, the nuances of marketing, branding, behavioral economics, personal finances, investing, networking, and a profound examination of your values system and life balance.

Our alumni are among the most prolific dance artists in the entertainment industry, dancing on the iconic stages they set goals for IN Rock U. For more details on Program Structure go to the bottom of this page

Ready to join us?

What is Rock U?

Rock The Industry
NEW YORK

NEXT SESSION
8/8 - 8/10/25

Rock The Industry
LOS ANGELES

CURRENTLY
CLOSED

SCHEDULE

FRI - 5-9p
SAT - 10-7p
SUN - 10-8p

*Week after - 1-on-1 consults

25 HOURS

Requirements

  • Must be Adv / Pro level

    You must be comfortable in an Advanced and Professional class environment. Able to pick up & retain Advanced level choreography .

  • 3+ yrs commercial dance training

    Must have over 3 years experience in Hip Hop, Street jazz, Jazz - choreography classes. Freestyle experience a bonus but not required.

  • 16+ years old

    All applicants must be over 16. We have 1 slot for special consideration though will be at the discretion of the application review team.

  • Program Cost

    $749

    $699 off with EARLY BIRD RATE ($50 off)
    $100 deposit upon acceptance

Video Submission Guidelines

  • NO BLURRY VIDEOS

    All videos must have good quality and resolution. Please do not submit videos that are at all grainy, blurry, or have questionable clarity. The clearer it is the better your dancing looks!

    INDICATE WHO YOU ARE IN THE VIDEO

  • UP CLOSE & FRONT

    Please ensure you are in the front of your video and can clearly be identified. Videos that are shot from far away or where you are blocked in any way will not be considered.

    INDICATE WHO YOU ARE IN THE VIDEO

  • CHOREOGRAPHY VIDS ONLY

    Please submit 2-3 choreography videos. Freestyle videos can be included as additional material but are not required.

    NO VIDEOS TO YOUR OWN CHOREO
    NO DANCE REELS
    INDICATE WHO YOU ARE

DATES & DEADLINES

  • June 27 – Submissions Open

  • July 8 – Early Bird Submission deadline (Save $50)

  • July 12 – Regular Submission deadline

  • August 1 – Registration/Payment Deadline

  • August 8 – Program Begins

** all accepted applicants must remit $100 deposit to secure their spot **

NY TUITION

$1099

$749!

*payment plans available for this price

*If accepted, pay in full by by deadline
& receive additional $50 discount:

$699!

** $100 non-refundable registration deposit upon acceptance

“Dance for the stages you want to be in, not the room you’re in.”

— Luam

(Photo: alumni Stanley Muñoz)

Alumni Nataly Santiago / CHRIS BROWN

Rock U

ROCK U Weekend Sessions are a collection of 4 separate experiences / weekends:

  • FRESHMAN

  • SOPHOMORE

  • JUNIOR

  • SENIOR

You can take them over the course of several months or years if you choose, depending on when they’re offered.

Participate in just one weekend, or all 4. However, you must finish one weekend to qualify for the next.

In the curriculum, each session focuses on different and overlapping areas of professional performance, work, and the business of dance.

Each offers a distinct program, building on the lessons and energy of the previous one. It's about not only reaching the next level but exceeding your own expectations, going beyond what you thought possible for yourself.

Program Structure

Next NY Freshman Session: AUG 8-10

Meet the Team

  • Theresa Stone

    SENIOR PRODUCER

  • Ryan Miller

    ASSISTANT DIRECTOR

  • Shane Shakor

    ASST DIRECTOR

  • Elina Gordienko

    SENIOR PRODUCER